Google Analytics

Knowledge hub for GA4 and digital measurement.

This section is a library for implementation patterns, event design, governance, debugging, analysis, and measurement strategy.

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GA4 articles

What's New·September 30, 2026·3 min read

AI Referred Shoppers Are Up 130%: Does Your Analytics Tool Track Them?

Adobe expects traffic from AI chat tools and AI browsers to US retail sites to grow 130% this holiday season. Here's how to make AI referrals visible in GA4 and Microsoft Clarity before the peak.

#Web Analytics#GA4#Microsoft Clarity#Ecommerce#Attribution#Web & Customer Analytics

Analytics·January 8, 2026·7 min read

Understanding GA4 Event Tracking

A practical mental model for designing useful GA4 events instead of collecting noise.

#GA4#Events#Measurement Strategy